
THE BOO SALE IS ON!
From now til midnight on Halloween, you get a HUGE discount because 2011 is coming down to make way for smARTist 2012!
Apply your discount coupon code after you hit “add to cart.” Need that code? Email us: info@smARTist.com.
Artists,
If you missed the live event, no worries…this Home Study Edition will make sure you can….
Bridge the Gap Between
Making Art and Making a Living!
From the desk of…


Making art is deeply intimate, and offering it to the world is a vulnerable and courageous act.
It’s not just that you love what you do, it’s that what you do is so intricately connected with your identity.
As one artist recently emailed me, “FOR THE FIRST TIME IN MY LIFE I AM LOVING WHAT I DO AND WHO I AM.”
He was shouting it out in all caps, a testament to the powerful feelings that making your art can unleash.
And then, he asked this critical question: “HOW CAN I SUSTAIN THAT FEELING?”
Oh my, yes… How can you sustain that feeling, especially…
- - When you feel the urgency to make a living
- - When confusion fogs up the windshield: How do I do this?
- - When fear knocks on your door: Is it really possible?
- - And when frustration flies at you: I keep trying things, but it feels so hit and miss.
So, what’s going to take care of these hot buttons of confusion, fear, frustration, and urgency?
From my own experience—because I too have tangled with these dragons—the one thing that really works is building a sustainable bridge over the gap between doing what you love, and living a life you love.
The arc of this bridge is simple: making sales. It’s Going After Profit (GAP). It’s bringing home the money.
And of course, the arc of any bridge is made up of different structural components that fit together, piece by piece, until the bridge stretches from one side to the other.
The question then becomes, what are those pieces?
The dirty secret, here, is that the majority of artists only dream about one piece of this bridge: gallery representation.
But, in this day and age, one stream of income is just not enough—even for artists who know how to work the gallery route.
Imagining that a gallery will be your golden egg, or silver bullet, especially in the last couple of years when galleries come and go like New England weather… well, that’s like putting all your eggs in one basket and flinging it to the ground.
If not galleries, what then?
I am so glad you asked!
I intentionally designed this all new, 5th annual smARTist Telesummit so you could learn from 12 leading art-career authorities and successful artists how to diversify your streams of income—and not put all your eggs in one basket—to make sure you make a living as soon as possible.
The key is to know and understand your options.
You have to educate yourself about the different streams of income out there, before you can assess which ones are right for you and your art.
And this is exactly what this conference material is designed to do.
Here I was minding my own business, answering your questions on the pre-conference telecall when this happened… (Got 2 mins? Click audio below and listen.)
I’m especially sensitive to how artists educate themselves because I grew up in a family of artists. I was, in fact, surrounded by the Big Sur, California world of artists. My entire world was filled with creative people bringing play and fun, beauty and meaning into the world through their art.
From an early age I was filled with a deep love and respect for anyone who dared to share their whole creative soul with the world. And to this very day, it fills me with a deep satisfaction and feeling of aliveness to open doorways for artists to walk through, carrying their visions into the everyday lives of all of us.
And because I value so deeply what you do, I want others to value it also. I want your work to stand shoulder-to-shoulder with any other professional career in our culture.
Of course, what really matters is that you value what you do. When you stand behind your art and support it, then your art will support you. It’s just the way it works.
When you dare to call making art a “career,” that immediately raises the bar—for there are two crucial distinctions that separate a career from a business.
The first one comes naturally to most artists. Now it’s time for the second one to stand up and be counted—by you:
1. The sense of a Higher Calling, which embraces business as a tool, but is not limited or defined by business parameters
2. Professional Development, where you learn the latest ideas and best strategies for your career—the hallmark of all serious professionals.

Introducing the
5th Annual
smARTist® Telesummit 2011
Home Study Edition!
The smARTist Telesummit Home Study Edition is designed to help you raise your work a notch higher than just a business…
…so the value of what you do is immediately clear to your buyers and collectors. You will learn exactly what it takes to diversify your streams of income from 13 leading art career authorities and successful artists, so you can successfully bridge the gap between making art and making a living.
Finally, a trusted professional development program that is focused 100% on you and your art. (High time, don’t you think?)
Zero in on your art career and immerse yourself in the newest information you need to move forward in 2011.
The entire 7-day, live conference was recorded and transcribed so you have access to all the core material in this Home Study Edition!
I can even share with you some of the amazing comments that poured spontaneously into my inbox as artist after artist told me about the power and impact of this material.
First, though, you might want to listen to a previous participant who came on a call I held right before the conference, and brought tears to my eyes (for real!).
Then, take a look at what other artists have experienced.
Enriching, stimulating and well organized…

The first thing I want to do is THANK YOU, Ariane, for this extraordinary week; so enriching, stimulating and well organized!
I do feel sorry it is already over!
The forum was a new thing for me, a bit awkward at first, but I am enjoying the discussions and how it introduces us to each other in a casual way—a great way to network, as Jane put it.
Thank you for keeping all of this up for a while, as it will be great support and fun for everyone, I am sure—as will your 15-week, follow-up program. As I was listening to the speakers, I started to a sketch a plan for 1 year, 2 years and 5, which I will define more next week.
So merci beaucoup for your energy, and the time it took to bring it all together. (Do you hear a French accent here?) —Louise Jalbert
What would change if you had sustainable options and an actionable plan for years 1 through 5 for your art career?
And even if you already have some of these options in place, how much more could you do knowing the latest developments-since the Online Universe keeps expanding-infinitely.
This is professional training from the best…

Isn’t it amazing how fast a year can fly by? This is my 2nd year with smARTist.
And here I am again, as a professional, developing another intention, another goal. Ready for another year.
Simple as that.
Coming to the conference is a serious commitment that I hold myself accountable to. Any extra time spent with coaching, questions & answers, or just revisiting the presentation topics is well spent.
This is professional training from the best and I can’t think of a better way to start the New Year! —Jen Barbati
I know you can’t afford to take chances with your artist’s budget, which is why I’ve gone to such lengths to get you the best professional training anywere.
I persuaded 12 mastery-level authorities and successful artists to come together for the smARTist Telesummit 2011—so you can access their wealth of wisdom at a price that makes sense.
Ponder this:
Just one session, with each of these 12 speakers, at a consulting rate of $250 pr hr (and that’s low ball for some of these speakers who command $350 and up) would cost thousands of dollars.
Every year the “experts,” and professional artists who know the going price for professional development, tell me that the registration fee is crazy low because this entire 7 days with 13 Speakers costs less than most 2-day workshops with one speaker.
…. it’s the Big Picture art-career advice, in one place, saving you hours, if not days, that it would take to hunt down all of this information on your own.
It’s designed for any discipline or craft: 2-dimensional, 3-dimensional, multi-media, or digital.
It allows you to immerse yourself in a focused learning environment.
For far, far less than you spend on art supplies. And let’s face it, you can spend all you want on art supplies, but if you aren’t supplying your career too, then your vision will never get in front of the people who need to see it.
And if they can’t see it, then they can’t buy it. And if they can’t buy it, then your art collects little armored dust mites instead of inspiring the rest of us.
13 Leading Authorities on Art Careers

Barbara Markoff
…a corporate art consultant for over 30 years, Barbara will let you in on what she knows best: Selling Your Art To Corporations—Demystified!

Daniel Grant
…contributing editor of American Artist magazine and lecturer on artists’ career development at Yale School of Art, Amherst College, and Smith College – Dan knows a lot about how to: Take Charge, Skip the Galleries, and Sell Your Art Directly.

Constance Mettler
…publisher of the #1 Google-rated web site for art fairs, and the only online calendar listing the nation’s top events, Connie will guide you towards: More Patrons Than You Ever Dreamed Of—Learn The Secrets Of Being Successful At The Nation’s Juried Fine Art Fairs.

Joyce Bettencourt
…an artist, designer and digital media producer whose focus is where creativity, community, social good & the future converge online.
As the avatar Rhiannon Chatnoir, she began exploring the virtual world of Second Life in January of 2005, and has since used it as a medium for networking, marketing and creating art, as well as a virtual venue for curating art gallery exhibits and hosting cultural and charity events. Second Life is a virtual universe with a whole new venue for creative expression and branding, and Joyce is here to show you how to Get A Second Life! … and Another Stream Of Income

Jodi Walsh
… another successful artist who has marketed her own work for 30 years, and is the creator of The 12 STEP Program for Artists: The Art of Doing Business. Jodi will open up a whole new world for you with all she knows about: Vertical Markets: Become a REVENUE GENERATING Artist!

Jason Horejs
…a booming gallery owner and author of ‘Starving’ to Successful: How to Find & Keep the Right Gallery for Your Work-at any stage of your career! wants to teach you how to Sell Like a Pro—Inside Tips from a Gallery Owner on the Delicate Process of Turning “Tire Kickers” into Collectors.

Tara Reed
…who has licensed art worldwide since 2004, and began teaching other artists through her ArtLicensingInfo website since 2008, is giving you the most up-to-date scoop on Art Licensing: Learn to Talk the Talk, Walk the Walk and Get Paid Multiple Times for the Same Art!

Molly Gordon
…a business coach, with the soul of an artist, who runs the sassy site, authenticpromotion.com, has gone all out talking to gallery owners, successful artists, and researching (at the level of a graduate course) all there is to know about Art Pricing Secrets: How To Set, Negotiate, And Raise Your Prices For Maximum Impact Throughout Your Career.

Daniel Tardent
…co-founder and COO of Beautiful Artist Websites and Espresso Artist Websites, who also writes for Art Marketing Secrets, and is the author of The Artist SEO Success System is ready to Transform Your Website Into the Art-Marketing Machine You’ve Dreamed About!

Stanley John Bowman
…a full time professional artist, and fine art print publisher of giclees, who previously taught photography and digital imaging at Cornell University for 28 years, will give you everything you must know about Giclee Printing: The New Frontier For Artists.


Barney Davey
…your leading authority in the fine art print market and author of How to Profit from the Art Print Market: Creating Cash Flow from Original Art is here to tell you how to Discover Success in the 2011 Giclee Print Market.

Lori McNee
…yet another successful artist, has tapped into Social Media, been featured in the Huffington Post, named in the “Top 10 Up and Coming Women Bloggers,” ranked as~one of the~”Most Influential Artists” on Twitter and one of “The Top 100 Most Powerful Women on Twitter.” I suggest you pay close attention when she tells you how to Sell Yourself, Sell Your Art: With a Social Media Blueprint for Artists.

Ariane Goodwin, Ed.D.
…art career coach, author of Writing the Artist Statement: Revealing the True Spirit of Your Work, and creator of this one-and-only, professional development, art career conference is going to let you in on The Three “C”ecrets of a Successful Art Career: Courage. Commitment. Completion.
With all these amazing people ready to share their hard-won expertise, all you need is a simple shift…
…a promise to put your career first, and a commitment to keep that promise.
Look at what happened when these artists made that commitment to put their careers first, then kept this promise to themselves and their art.
A real sense of belonging has come over me with this group.

Ariane, I’m so glad I registered for the Telesummit. What a wonderful experience… to have all this expertise and wisdom available to me “live” without having to leave home.
I have to admit, a bit of sadness has hit me this morning as I realize this afternoon is our last day of sessions. I’ve enjoyed the time I’ve spent with everyone on the Forum.
I’m going to miss running around like crazy to be sure I clear the time to not miss the opening remarks of each session. A real sense of belonging has come over me with this group.
And that’s something I’ve been missing as I work day in and day out to create and market my work. I hope the magic of belonging continues. —Tom Hlas
My advice about smARTist: Take the investment seriously if you signup.
The smARTist Telesummit gave me the information boost I needed to put my art career on the right track.
The results:
- A very fine gallery in Florida contacted me through my social media gate to represent my work and offered me a one-person show.
- I have had several sales through that gallery and through another Gallery in San Antonio, TX
- I have had sales directly from my eNewsletter
- Within a short time of being on Facebook, I gathered 2500 fans and over 4500 friends.
- A huge benefit to all of this is that I have met and had conversations with some of the top artists in the country and can now count them as true friends.
I attribute most of these results to following the advice and catching the enthusiasm of the smARTist presentations, as well as paying close attention to the advice of my friend Alyson Stanfield.
My advice about smARTist: Take the investment seriously if you signup.
Not everything presented will apply directly to you, but the material that does should be studied and, more importantly, acted upon. —Micheal Lynn Adams
Ask yourself: What would change for you, if you knew…
- The six ways that top visual artists succeed at diversifying their income
- How to control your own distribution channels so you can put more money in your pocket
- Why Social Media is the perfect place to buzz your brand, and sell your art
- The two things you must do, when pricing your work, to exponentially increase your chances for a sale
- Which strategies galleries use to sell to their collectors, and how you can too
- The three things you absolutely must say during the course of a conversation with a potential art buyer
- What Second Life is, exactly, and what it means for you as an artist
- How to identify the best online, art retail partners, to sell your art for you
- The best ways to show and sell your work in 9 different venues
- How to evaluate markets and venues as a business decision, and how this fits into your overall art-career strategy
- How to identify market opportunities that will increase your audience & potential customers
- How to recognize which non-traditional markets will fit your work perfectly
- How digital imaging and printing has opened up new possibilities for artists to generate substantial revenue
- A dozen tips on how to successfully create and market your own high quality giclee prints
- How other artists are working the Second Life system and earning extra income
- How to evaluate art fairs and fine craft shows, including the best strategies for applying and getting into them
- Seven key mindsets for success and happiness in art licensing, and how to make money licensing your art
- How to understand the corporate art market, and what kind of artwork compels corporate decision makers to buy
- The three things you should never say to a potential buyer
- Which presentation mistakes will kick you out of the running, no matter how good your artwork is
- How to smoothly and simply move a collector to the credit card machine
- How to attract new visitors, build relationships with collectors, and sell your art with this simple, proven, website marketing formula
- How to wow visitors on your website with critical design factors, which transform Web surfers into collectors
- Everything you need to know about SEO and how to use it to your advantage
- Five eye-opening stats and reasons why Twitter, Facebook, and YouTube are the new business foundation artists must have
- How to, step-by-step, set up your art within Second Life and create your own Second Life story
- How to frame yourself on social media with an image/brand identity that works, so you can attract followers and stand out from the crowd
- The two biggest mistakes that artists make with social media
- and so much more it’s just plain staggering… (the original list was 3 times this long, but I just knew you wouldn’t keep reading
)
This is definitely a “3-E” event. (Everything Exceeds Expectations!)

It has been with the utmost amazement that I have been listening to the various panelists and speakers here on the smARTist Telesummit. The depth and breadth of their individual and collective wisdom is truly astounding!
I cannot even begin to calculate how much time and effort they are saving us, since their knowledge is hard won through years of trial and error, experiences good and bad, perhaps even “blood, sweat and tears”… and here they are gladly and generously opening up their hearts and sharing the benefits of all that with us. I look forward to listening again and again to the recorded sessions… it seems like I hear something new each time!
My hand crampeth and my notebook runneth over! “Thank you!” from the deepest recesses of my “heart of hearts” … both to you and your fantastic experts! —Wm. Kelly Bailey
The artists who came before have used the smARTist conference to achieve what Oliver Wendell Holmes has immortalized:
A human mind, once stretched to a new idea,
never returns to its former dimensions.
-Oliver Wendell Holmes
Isn’t it time you stretched your art career
into dimensions of greater success? You can.
This Home Study Edition Includes…
- 15 Professional Art-Career Sessions. The entire 7-day, professional development conference material is ready for you to study in the comfort of your home: 2 days of MasterMind Panel Discussions, where the speakers discuss your fellow artists questions and stories. (You get multiple points of view on a single issue.) Then 5 more days of material with 13 Keynote Art-Career Presentations, covering the widest range of art career topics anywhere, online or off—all in one place!
- Listen at your convenience with our online Audio (MP3) Access. Listen, at your convenience, to to all the recordings. Click on a link to listen, or save the audio recordings (MP3) to your computer or iPod. You can even burn your own CDs.
NOTE: Do you have dial-up? Don’t worry, because you have the option to add…
- A Beautifully Boxed Set of Audio CDs in the mail. You have the option to upgrade the Home Study Edition with the entire 7 days on a lovely set of audio CDs: listen in your car, your studio, on any CD player for as long as you need. BONUS: We’ll pay for shipping!
The marketing ideas are helpful across the board.
I had a huge concern that this conference would not be a good fit because I’m not focused on selling my art in galleries and to collectors.
But after yesterday’s first panel session, I see that the marketing ideas are helpful across the board. I am excited because I’ve participated in many, many courses and it’s wonderful this time to be among people who are concerned about focusing on their art careers.
I doubt that I would be where I am with regard to my new DVD, web sites, and earning affiliate sales without smARTist. —Sheila Finkelstein
And, as if this wasn’t already enough, here’s the icing to go with your cake.
- BONUS #1 – Written Transcripts for all 7 Days A total of 15 sessions (a total of 421 pages!) Download immediately. Print, read, highlight, reread. Each of the 15 sessions comes to you as a PDF. (Note: available only for Premium purchase)
- BONUS #2 – A 15-Week Follow-up Program (a $350 value) Making sure you have the right information is only half my job: helping you take action is the other half.
One week after you purchase the Home Study Edition, I will start sending you the first of 15 follow-up newsletters to your inbox—one a week for 15 weeks, exactly the number of sessions in the conference.
This Follow-up Program gives you a systematized way to organize, and to digest, the smARTist elephant one bite at a time. Each newsletter makes sure you:
- “Fan the Flames” – with a summary of one session
- “Catch Fire” – with a specific action step, or two, so you can experience immediate success
- “Feast Your Eyes” – on a piece of artwork selected from this year’s participants (maybe, next January, one of yours!) (Note: available for Basic and Premium purchase)
- BONUS #3 – Q & A From all 7 days (Priceless!)- Get access to the participants questions, and the speakers’ answers, from the 7-day, live event–all collected into this downloadable PDF. One of the most amazing experiences of the live event is having access to the speakers where you can ask direct questions. Now we’ve put together all the questions that were asked, and the speakers’ responses in a special PDF, so it’s almost like being there yourself! (Note: available only for Premium purchase)
____________________________________
Abundance is scooped from abundance
and still more Abundance remains.
-The Upanishad
____________________________________
This abundance of Art Career Materials & Bonus Goodies
is waving at you—YahOO, over here!—waiting for you to pick them up.
Would you like to easily earn the entire cost of the Home Study Edition, so it becomes essentially free?
Right after you make this investment in your art career, we’ll include a link in your “Congratulations” email to become a smARTist Affiliate.
Where you can earn 25% in referral commissions from everyone who clicks your unique affiliate link and also buys this Home Study Edition.
After 4 paid referrals, your commissions equal your initial cost, which means you get this 100% free. With 5 paid referrals, you start earning.
And even if you decide not to refer others, applying just a small portion of what you learn here is an investment that will “pay” you back 10 to 20 times over in the coming year.
Here’s everything that’s included in this Home Study Edition:
|
smARTist® Telesummit 2011 Home-Study Edition
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|---|---|---|
| Bridge the Gap Between Making Art and Making a Living! | ||
| Here’s What You Get | Basic | Premium |
| Day 1: MasterMind Panel Discussion #1 Structures for Success 6 Art Career experts answer a dozen questions submitted by the artists who came to the live event. 1/90 min MP3 audio (worth $95) |
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| Day 2: MasterMind Panel Discussion #2 Sustaining Success 6 more Art Career experts answer a 2nd set of 15 questions submitted by artists. 1/90 min MP3 audio (worth $95) |
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| Day 3: Art Career Keynotes 1 – The Three “C”ecrets of a Successful Art Career: Courage. Commitment. Completion. 2 – Get A Second Life! …and Another Stream Of Income 2/60 min.MP3 audios (worth $130) |
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| Day 4: Art Career Keynotes 1 – Art Pricing Secrets: How to Set, Negotiate, and Raise Your Prices for Maximum Impact Throughout Your Career 2 – Transform Your Website Into the Art Marketing Machine You’ve Dreamed About 3 – Selling Your Art to Corporations – Demystified! 3/60 min.MP3 audios (worth $195) |
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| Day 5: Art Career Keynotes 1 – Sell Like a Pro - Inside Tips from a Gallery Owner on the Delicate Process of Turning “Tire Kickers” into Collectors 2 – More Patrons Than You Ever Dreamed of - Learn the Secrets of Being Successful At the Nations Juried Fine Art Fairs 3 – Vertical Markets: Become a REVENUE GENERATING Artist 3/60 min.MP3 audios (worth $195) |
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| Day 6: Art Career Keynotes 1 – Learn How To Market for Successful Sales in the 2011 Giclée Print Market 2 – Giclée Printing – How To: All the Ins and Outs You Must Know To Get Great Prints! 3 – Sell Yourself, Sell Your Art: A Social Media Blueprint for Artists 3/60 min.MP3 audios (worth $195) |
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| Day 7: Art Career Keynotes 1 – Take Charge, Skip the Galleries, and Sell Your Art 2 – Art Licensing: Learn to Talk the Talk, Walk the Walk and Get Paid Multiple Times for the Same Art! 2/60 min.MP3 audios (worth $130) |
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| 15 Speaker Companion Handouts – one for each keynote presentation | ![]() |
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| Bonus #1 A unique, 15-Week Follow-Up eCourse Featuring one speaker, per week, to help you “breeze with ease” through all of this material! (worth $350) |
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| Bonus #2 Written Telesummit Transcripts for all 7 Days All 15 sessions in 15 PDFs (a total of 421 pages!) Download immediately. Print, read, highlight, reread. (worth $195) |
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| Bonus #3 Q&A From All 7 Days For 7 days, artists had access to the speakers to ask their most burning questions. We’ve collected these into a 15 pg PDF! (priceless!) |
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CD Box Set
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I’m confident that if you listen and take action by applying the tools and methods provided by these art career experts, you’ll be delighted with the results. And I want you to have peace of mind.
So if you decide the smARTist Telesummit 2011 Home Study Edition isn’t what you expected, let me know where we fell short and I’ll return 100% of your money up to 30 days after purchase.
I was so afraid of spending the money…
I am absolutely LOVING the smARTist Telesummit. I was so afraid of spending the money with the economy declining, (I am my only support) but I did it and I am just so pleased.
I am getting so many ideas as I listen to the lessons in my car and at home, until it all really sinks in. Thank you so much. It was money really well spent! —Cherie Grampp
I came in as a bit of a skeptic.
I am happy to say that I came into this conference as a bit of a skeptic, who had painful difficulty coughing up the money, and now I am a convert.
The conference has been amazing and mind-boggling. Thank you for the breadth of topics and good speakers. I’ve gleaned a lot from the variety of speakers. It was great to get up-to-date info from experts about POD, giclees and the market changes/perceptions.
I look forward to continued learning/(does that mean I have to get a twitter account?) and revisiting all the lectures and digesting them in the next few months. —Marcia Middleton
Like Marcia, you too can reap the rewards of “up-to-date info from experts”…
…if you take action!
We are living in amazing times that demand the end of excuses and the courage to step up to the fullness of our Divine potential.
Let’s face it: if you continue doing what you’ve always done, you’ll keep getting the same results.
Affirmations, mantras, and hopeful thinking are like one hand clapping! For success, you need both hands taking hold of all opportunities that swing by your porch.
Isn’t it time for you to value making a living as much as you value making art?
Isn’t it time for you to build a strong, sustainable bridge that crosses over the gap that has kept you from the success you desire?
Isn’t it time for you to get the right information and the right tools for your art career?
I promise you that the smARTist 2011 Home Study Edition will help you build an art-career bridge that will put the Golden Gate to shame.
May your art career zoom forward,![]()


Questions?
I know that you need the right information to make a smart and heartfelt decision about moving your art career forward.
Ask any question you have about the Home Study Edition of smARTist 2011 and we’ll get back to you by email or phone.
Be sure to whitelist my email address so I can send you a reply > ariane@smartist.com

